Brand Strategy, Visual Identity, Brand Messaging, Art Direction, Packaging Design

Bridging the gap between old and new school snacks, founders David Hauser and Siamak Taghaddos enlisted Act Second to develop SuperFat. This iconic pantry staple that bridges the gap between old-school nostalgia and modern snack culture. Through our brand strategy, visual identity, and packaging, we crafted a throwback brand system reminiscent of retro junk food, challenging the misconception that all fat is bad. By combining nostalgic elements with a contemporary twist, we built a world where eating healthy feels good, successfully positioning SuperFat as a desirable and guilt-free snack option for health-conscious consumers.