Maison Louis Marie

Maison Louis Marie is a prestige clean fragrance, home, and body brand, a botanical house built on restraint since 1792. Act Second runs its growth end to end: paid media across Meta and Google, and retention and lifecycle across email and SMS, carried through BFCM, a national Sephora launch, and a full year of seasonal peaks.

The mandate running through all of it: grow revenue and new customers without ever making the brand feel like it is being sold. A house like this cannot be scaled with volume and noise, so we scale it with precision, treating media efficiency, creative, and retention as a single system in which every gain in performance strengthens the brand rather than spending it down.