Live The Process

Brand Strategy, Visual Identity, Brand Messaging, Art Direction, Shopify Website Design, Campaign Strategy, Campaign Concept, Social, Email

Leading the wellness fashion category, Live The Process is more than just a visionary athleisure brand—it's a transformative journey. Act Second created waves in the transitional sportswear market by crafting the brand’s visual direction and digital experience. By executing emotion-driven strategies across each of its platforms, we achieved remarkable results: a 114% increase in average order values, a 117% increase in repeat customers, and an impressive 33% increase in conversion rates.