Shaping a Brand of Positivity

Little Words Project

As the creative agency on record for Little Words Project, we were deeply involved in elevating the brand’s presence across every touchpoint. Little Words Project, known for its bracelets that inspire kindness, self-love, and connection, needed a cohesive brand identity that truly reflected its mission of spreading positivity through thoughtful, shareable accessories.


Act Second played a pivotal role in shaping the overall marketing strategy, starting with a refreshed brand identity that incorporated vibrant visuals and a compelling brand story. We handled everything from packaging design and retail signage to website design and comprehensive marketing campaign execution. Our contributions extended to developing event signage, overseeing photoshoot production, and ensuring all creative assets aligned with the brand’s ethos. By integrating these elements across digital and physical channels, we helped solidify Little Words Project’s position as a brand built on kindness and connection.

For us, there is a harmonious balance between sound strategy and thoughtful creative. We are driven by the desire to connect our brand partners with their consumers through authentic storytelling – whether they're in fashion, food&bev, beauty or just about any lifestyle category. It's about creating strategies, refining visuals, establishing meaning, and then executing with a thoughtful, ROI driven approach. Strategy First. Act Second.

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Fractional CMO Consulting Brand Strategy Visual Identity Brand Messaging Art Direction Packaging Design Marketing Execution Campaign Concept Pre-Production & Post-Production Influencer Partnerships Paid Media Email SMS Website Design & Development