Shaping a Brand of Positivity

Little Words Project

As the creative agency on record for Little Words Project, we were deeply involved in elevating the brand’s presence across every touchpoint. Little Words Project, known for its bracelets that inspire kindness, self-love, and connection, needed a cohesive brand identity that truly reflected its mission of spreading positivity through thoughtful, shareable accessories.


Act Second played a pivotal role in shaping the overall marketing strategy, starting with a refreshed brand identity that incorporated vibrant visuals and a compelling brand story. We handled everything from packaging design and retail signage to website design and comprehensive marketing campaign execution. Our contributions extended to developing event signage, overseeing photoshoot production, and ensuring all creative assets aligned with the brand’s ethos. By integrating these elements across digital and physical channels, we helped solidify Little Words Project’s position as a brand built on kindness and connection.

Fractional CMO Consulting Brand Strategy Visual Identity Brand Messaging Art Direction Packaging Design Marketing Execution Campaign Concept Pre-Production & Post-Production Influencer Partnerships Paid Media Email SMS Website Design & Development