Human Desire

Brand Strategy, Visual Identity, Brand Messaging, Art Direction, Product Design, Campaign Strategy, Campaign Concept, Online Video, Social, Email

Human Desire is not just a beverage brand, it’s a liberation from conventional wellness. It’s about embracing what feels good and breaking free from shame and societal expectations. Every element of our strategy, from product development to market introduction, is designed to encourage individual indulgence and personal discovery.

Human Desire is founded on the belief that pleasure is not taboo but elemental and innately human. In launching Human Desire, we dared to challenge conventional narratives. We positioned the brand as a portal to the unexplored parts of oneself, using targeted digital campaigns, engaging social media content, and direct consumer interactions to transport, accept, and ultimately, unleash the consumer.