Family-owned since 2006, Heavenly Tea Leaves has been sourcing some of the freshest and most aromatic loose-leaf teas and botanicals, creating moments of connection and comfort for tea lovers everywhere. With the rollout of a refreshed packaging identity, they turned to Act Second to modernize their e-commerce website and ensure their digital presence reflected the same care and quality as their teas.

To create an intuitive and delightful online shopping experience, we reimagined the site’s navigation and architecture, streamlining the user journey from homepage to checkout. Unique, product-type-specific PDPs and improved collection page sorting made it easier for customers to explore and shop. Additionally, we introduced a Tea Club Membership feature, providing a new avenue for consistent revenue and encouraging customer loyalty. With meticulous design aligned to their brand guidelines and custom Shopify development, we brought it all to life—infusing functionality with storytelling to reflect the heart of the Heavenly Tea Leaves brand.

The result? A digital experience that’s as refreshing as a hot cup of Organic Ginger Jazz.