A trailblazer in world-class, clean fragrances since 2003, Clean Beauty Collective has been setting the standard in the industry through their steadfast commitment to sustainable ingredients, consumer safety, and global distribution. Act Second collaborated with the Clean Beauty team to bring their digital presence to life. Our tasks included building multiple brand campaigns, developing content for their social partnership with Sephora, and strategizing the integration of three separate product lines into a cohesive digital shopping experience, aimed at boosting conversion. Through meticulous planning and a customer-centric approach, we successfully unified the Clean Beauty brand's digital presence, delivering a seamless shopping experience that aligned with their ethos of sustainability and clean ingredients.