Act Second created Standard Dose from the ground up, a brand built on the belief in the transformative power of plants to heal, energize, and nourish –recognizing that true wellness requires a conscious shift in thinking, habits, and daily rituals. From the beginning, our aim was to bring transparency and vetting to an unregulated category. Our approach revolved around a marketplace meticulously curating the finest products for Sleep, Stress, Pain, Gut Health, and Mental Health. The brand came to life through both physical and digital experiences, emphasizing education and delivering a premium customer journey. Through extensive research and the establishment of a flagship retail experience in New York, we propelled the brand to become the industry standard.