The world’s first universal shopping app designed to be inherently social. nate is different. And that’s why they enlisted Act Second to help craft a brand and app experience that would reflect their mission to unify the shopping experience. From there, we built a brand strategy that effortlessly flowed , allowing ideas to smoothly transition from product design to targeted campaigns tailored to Gen Z. Our campaigns focused on essential features, including the introduction  of the Buy Now Pay Later ability within the App. Through engaging storytelling and impactful visuals, we successfully communicated the convenience and seamless shopping experience that nate offers to its users, making it as simple as spreading butter on warm toast.