Leading the wellness fashion category, Live The Process is more than just a visionary athleisure brand—it's a transformative journey. Act Second created waves in the transitional sportswear market by crafting the brand’s visual direction and digital experience. By executing emotion-driven strategies across each of its platforms, we achieved remarkable results: a 114% increase in average order values, a 117% increase in repeat customers, and an impressive 33% increase in conversion rates.